Program Communications
The ideas behind permanently affordable housing and community control of assets can be difficult to describe—even to our most knowledgeable partners. Below, you’ll find tools, resources and sample documents that can help you build strong messages about your work and educate your community about the strengths of the CLT model.
Training
Introduction to Messaging
Spitfire Strategies presents this introductory webinar to messaging.
Video
Communicating Strategically: Tools You Can Use
This webinar is a follow up to a standing-room only messaging workshop at the National CLT Conference in Albuquerque in 2010 with Spitfire Strategies.
Video
Messaging: The Activation Point with Spitfire Communications
Many social change issues have demonstrated significant public support, but this support is often passive. In this webinar, Spitfire Strategies will bridge the gap between awareness and action with tips and strategies to engage and activate your audience.
Video
Written Materials & Publications
National CLT Message Platform
The National CLT Network engaged Spitfire Strategies to develop a message platform to support members of the Network. The platform includes messages tailored to low to moderate income homebuyers; agency staff in charge of housing grants; and private, place-based foundations.
Tool
Communicating Strategically: Opposition Messaging
The National CLT Network collaborated with Spitfire Strategies to create this toolkit for messaging around CLTs.
Tool
Communicating Strategically: Message Box
The National CLT Network collaborated with Spitfire Strategies to create this toolkit for messaging around CLTs.
Tool
Communicating Strategically: Creating Messages
The National CLT Network collaborated with Spitfire Strategies to create this toolkit for messaging around CLTs.
Tool
Communicating Strategically: Preparing to Develop Messages
The National CLT Network collaborated with Spitfire Strategies to create this toolkit for messaging around CLTs.
Tool
Communicating Strategically: Tools You Can Use (PPT)
The National CLT Network collaborated with Spitfire Strategies to create this toolkit for messaging around CLTs.
Tool