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Program Communications

The ideas behind permanently affordable housing and community control of assets can be difficult to describe—even to our most knowledgeable partners. Below, you’ll find tools, resources and sample documents that can help you build strong messages about your work and educate your community about the strengths of the CLT model.

Training

Introduction to Messaging

Spitfire Strategies presents this introductory webinar to messaging.

Video

Communicating Strategically: Tools You Can Use

This webinar is a follow up to a standing-room only messaging workshop at the National CLT Conference in Albuquerque in 2010 with Spitfire Strategies.

Video

Messaging: The Activation Point with Spitfire Communications

Many social change issues have demonstrated significant public support, but this support is often passive. In this webinar, Spitfire Strategies will bridge the gap between awareness and action with tips and strategies to engage and activate your audience.

Video

Written Materials & Publications

National CLT Message Platform

The National CLT Network engaged Spitfire Strategies to develop a message platform to support members of the Network. The platform includes messages tailored to low to moderate income homebuyers; agency staff in charge of housing grants; and private, place-based foundations.

Tool